WHAT WE DO
We master the full range of qualitative and quantitative tools to create the research design that will better fit your business and address your issue.
We put semiotics and discourse analysis into practice to give the keys to a thorough understanding of cultural context and consumers’ reactions.
We stimulate your teams to draft and craft new ideas, and help to refine them through iterative recycling processes with your end consumers.
We support CMOs in addressing all their strategic issues : from creating a new brand down to optimizing an international multibrand portfolio.
WE CUT TO THE CHASE
What we believe in :
Strategic thinking must be consumer centric and imaginative, a conviction that stems from our robust experience acquired over many years spent investigating consumers and talking to clients.
A “planning mentality” must drive every project we conduct, so that, our recommendations reflect a clear perspective and a smart point of view.
And above all, efficient marketing consultancy must cut to the chase : we provide clear and concrete help for action and decision. No research nonsense, no marketing bla-bla.
who we are
Jean Paul Petitimbert
and brand culture
and insight detection